• Bootcamp-inc.co.uk fitness guru Catherine Jane Pennington talks kids and fitness
    • Bootcamp-inc.co.uk fitness guru Catherine Jane Pennington talks kids and fitness

      Posted on July 15, 2013

      These days, it’s so easy for kids to spend entire evenings on the couch while their parents run around preparing dinner and doing the washing. In many cases, there’s little to motivate children into doing anything constructive – least of all, to exercise and stay in shape. Getting any newbie to engage with exercise and […]

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    • Celebrity examples work wonders for Catherine Jane Pennington and her Total Bootcamp
    • Celebrity examples work wonders for Catherine Jane Pennington and her Total Bootcamp

      Posted on April 9, 2013

      While many parents accuse today’s celebrities of being poor role models, a few famous faces have been encouraging their young admirers to get into shape by taking part in fitness ‘bootcamps’. With the rate at which technology is currently integrating itself into the everyday lives of young people, it’s easy to see why many children […]

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    • Signs of heart disease present in obese children
    • Signs of heart disease present in obese children

      Posted on July 29, 2012

      According to a study published in Archives of Disease in Childhood journal, two thirds of obese children exhibit a problem with their health which is a contributor to heart disease. High cholesterol, blood sugar and high blood pressure may already be present by 12 years of age.

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  • Beckham the new face of Active Kids for Sainsbury’s

    Filed under: News — Posted by: Linda on November 18, 2011

    David Beckham has become the new face to represent Sainsbury’s Active Kids campaign and the Paralympics. Sainsbury’s was the first sole sponsor for the London 2012 Paralympics, and has signed up Beckham to encourage a million kids in the UK to try out a Paralympic sport. As the levels of childhood obesity continue to be a concern, the supermarket giant is donating equipment to sports clubs and schools worth more than £115 million.

    The former captain of the England football team and LA Galaxy midfielder is to appear in TV adverts for Sainsbury’s, promoting the 1 Million Kids Challenge. The aim of the supermarket is to get a million children to attempt at least one sport, and Beckham is just the man to encourage them. He said:

    I am looking forward to working with Sainsbury’s to help UK kids have fun, become even more active and introduce them to Paralympic sport.

    As a 36 year old father of four children, Beckham is keen to encourage levels of kid’s exercise and reduce childhood obesity. Athletes who are visually impaired will play a five-a-side football game, using a ball which has a device inside it that makes a noise. Eight teams will compete in the five-a-side challenge in the Olympic Park. David Beckham attempted Keepy-uppy while blindfolded, to promote the event.

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