• How can exercise help my kids sleep better?
    • How can exercise help my kids sleep better?

      Posted on July 28, 2015

      Two of the chief concerns that parents often have about their children are that they aren’t getting enough exercise, and that they aren’t sleeping well. Sleep and exercise might be two activities that are poles apart, but they actually help each

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    • Signs of heart disease present in obese children
    • Signs of heart disease present in obese children

      Posted on July 29, 2012

      According to a study published in Archives of Disease in Childhood journal, two thirds of obese children exhibit a problem with their health which is a contributor to heart disease. High cholesterol, blood sugar and high blood pressure may already be present by 12 years of age.

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    • Childhood obesity affected by TV habits
    • Childhood obesity affected by TV habits

      Posted on July 19, 2012

      A recent study from Canada has shown that the number of hours spent watching TV between two years and four years old can have a detrimental effect on the size of a child’s waistline by the age of 10. The study, which was published in a BioMed Central journal, looked at the television habits of 1,314 children. One extra hour of TV viewing each week at age four could affect the muscle fitness of a child aged 10 and also increase the size of their waste by half a millimetre.

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  • Beckham the new face of Active Kids for Sainsbury’s

    Filed under: News — Posted by: Linda on November 18, 2011

    David Beckham has become the new face to represent Sainsbury’s Active Kids campaign and the Paralympics. Sainsbury’s was the first sole sponsor for the London 2012 Paralympics, and has signed up Beckham to encourage a million kids in the UK to try out a Paralympic sport. As the levels of childhood obesity continue to be a concern, the supermarket giant is donating equipment to sports clubs and schools worth more than £115 million.

    The former captain of the England football team and LA Galaxy midfielder is to appear in TV adverts for Sainsbury’s, promoting the 1 Million Kids Challenge. The aim of the supermarket is to get a million children to attempt at least one sport, and Beckham is just the man to encourage them. He said:

    I am looking forward to working with Sainsbury’s to help UK kids have fun, become even more active and introduce them to Paralympic sport.

    As a 36 year old father of four children, Beckham is keen to encourage levels of kid’s exercise and reduce childhood obesity. Athletes who are visually impaired will play a five-a-side football game, using a ball which has a device inside it that makes a noise. Eight teams will compete in the five-a-side challenge in the Olympic Park. David Beckham attempted Keepy-uppy while blindfolded, to promote the event.

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